A La Carte Internet Based TV Plans Will Change How We Watch TV
In response to competition from companies like Netflix, Hulu, Amazon Prime, and many more, big cable companies are changing the way that they package television. Verizon CEO Lowell McAdam announced in a recent Goldman Sachs investor conference that the company would be offering internet based TV that can be watched on mobile devices. The new plans will be rolled out during the "late first half of 2015" and are aimed to please the younger generations, who move around more often and are less likely to purchase a cable TV package.
But Verizon is certainly not the only company targeting the younger generation. Dish Network also released new plans for a similar product. The company plans to release a slimmed down package of TV channels over the internet at the end of this year. Sony, too, is throwing their hat into the ring. They recently acquired rights to carry 22 Viacom networks over a cloud-based TV service they hope to launch by the end of this year. So, what exactly are these companies offering the cable cutters and younger generation of non-cable subscribers, and will it be worth cutting the cord?
About Internet Based TV
Internet based TV is just what it sounds like: TV streaming using the internet. Using your internet connection, companies like Verizon and Dish Network can stream TV shows live, meaning that youll be able to watch your favorite shows when they air. Of course, with the internet TV plans available through Verizon, Dish Network, and Sony, you will not be able to channel surf as much as a cable or satellite TV subscriber will be able to, but with an a la carte plan available through these companies, you will most likely be able to add channels when you want them.
The programming bundle Verizon is talking about selling includes basic networks, like ABC, CBS, FOX, and NBC, and can be supplemented with other networks. Sonys deal with Viacom will mean that their a la carte options will include networks like MTV, VH1, Spike, BET, and CMT. Dish Network has a similar deal with the Walt Disney Company and A&E Networks, which allows them to offer channels like ESPN and the History Channel. The amount of networks each company offers will most likely expand as the trend grows in popularity, but until that time, you will most likely have to choose which networks are most important to you and go with the company that has the channels you want.
Is The End Of Cable TV Near?
All of this raises the question: is the end of cable TV near? Will we soon be buying networks like we do Chinese takeout on late Wednesday nights? Yes and no. While these plans do sound appealing to the younger public (who might not have ever bought a cable TV plan), older and more stable generations might be more likely to stick with their TV plans. Channel surfing is still a popular concept among more settled generations, so a la carte plans might not satisfy their desires. This change in the TV universe simply makes TV plans more available to the younger generations, who might not have the money to afford a regular TV plan.