Earthlink provides Internet, voice and video services to businesses, and broadband Internet to residential customers. They employ over 3,000 people, have over 1.6 million customers and bring in $1.6 billion a year in revenue.
Their communications network is backed by over 28,000 fiber route miles and five secure data centers. The companys headquarters are in Atlanta, GA, and its two main business segments are Business Services and Consumer Services.
The consumer side of the business contains two elements of revenue:Access to the Internet by Dial-Up, Cable, DSL and Satellite, and value-added services that include subscriptions, email, security, searches and advertising.
- Dial-Up: Earthlink was originally founded as a Dial-Up provider, and still offers this service. They provide 56K access with a dialup accelerator to increase spends up to 7 times when available, by compressing data or caching sites that are visited most often.
- Cable: Cable Internet service offers speeds from 768 kbps to 15 Mbps, but it depends on the area and availability. Customers just need to be in an area with cable TV, since it uses that infrastructure.
- DSL: Regular DSL has speeds up to 6 Mbps. There are a variety of plans, depending on location, with speeds from 768 kbps to 6 Mbps. DSL requires an existing phone line to transmit data.
- Freestanding DSL: Typically, a customer needs phone service in order to get DSL, but Freestanding DSL is Internet without phone service. It is only available where Verizon is the local phone company, and can get up to 3 Mbps download speeds.
- Satellite: Satellite Internet is offered by Earthlink through HughesNet. They offer three different plans; including Basic, Power 150 and Power 200. Basic has 1 Mbps download and 200kbps upload, Power 150 has 1.5 Mbps download and 250 kbps upload, while Power 200 has 2 Mbps download and 300 kbps upload.
All Internet service comes with Earthlink Protection Control Center, a free security suite for customers that includes a firewall, scanner, and spyware and virus protection. Online backup and Norton protection is available for an extra cost.
Earthlink offers several additions to Internet service:
- Web hosting services through a do-it-yourself service, or by consultation
- SEO tool EasySiteOptimizer
- Website builder with templates, and no html knowledge requirement
- Wordpress blog installer
- Socialstream for managing all social media sites for marketing
- Web page hosting
- Announcer Pro for email marketing
SEE ALSO: Searching the Internet Beyond Google
Business Services from Earthlink for small and medium-sized companies fall into three general categories: Retail services, wholesale and other.
- Retail Services: This is Earthlinks complete package of services and products, including data, voice and managed IT services. They offer Internet access via DSL, T1 or T3 line, with speeds ranging from 1.5 Mbps all the way to 100 Mbps, depending on needs. Additional features include several data centers with cloud hosting and colocation, managed security and hosting services and a multiprotocol label switching network (MPLS) to prioritize data transmissions.
- Earthlink Carrier: The wholesale telecommunications provider division of the business segment, Earthlink Carrier provides services to a variety of carriers, providers and cable companies.
The final business segment includes selling equipment and web hosting.