IMA Research: Technology, Media and Local Issues

Political Affiliation Is A Predictor Of Liking TV Content
Political Affiliation Is A Predictor Of Liking TV Content

We didn’t expect TV content to be as politically charged as everything else in America, but it turns out we were wrong. We studied whether...

Study: Hollywood Remakes Cost More, Make Less Revenue And Disappoint Audiences
Study: Hollywood Remakes Cost More, Make Less Revenue And Disappoint Audiences

So far in 2019, Hollywood has invested more than $700 million in remaking films, banking on audiences to return to movies that have been...

US Kids To Exceed 4 Trillion Minutes Of Screen Time In 2019
US Kids To Exceed 4 Trillion Minutes Of Screen Time In 2019

U.S. children are surrounded by screens and media.  Based on data from parents of children ages eight and younger, and parents of children...

96 Percent Of Campus Crime Is Property Crime. These Are The Most Unsafe Colleges In America
96 Percent Of Campus Crime Is Property Crime. These Are The Most Unsafe Colleges In America

How Rankings Are Calculated Top 10 Most Unsafe Colleges in the U.S. Most Unsafe Colleges by State Top Ten U.S. College...

You’re Probably Getting “TV Cheated” On: 53 Percent Of People Are Cheaters
You’re Probably Getting “TV Cheated” On: 53 Percent Of People Are Cheaters

Picture this. You’ve just returned home from a long business trip, and you can’t wait to watch Stranger Things with your significant other....

Innuendo & Gender In Film: 1990-2019 - An Analysis Of Explicit Content In Top Grossing Hollywood Movies
Innuendo & Gender In Film: 1990-2019 - An Analysis Of Explicit Content In Top Grossing Hollywood Movies

Nudity and Gender  Content and Movie Ratings Movies We've Analyzed From Silence of The Lambs to Basic Instinct...

Tell Us Your Favorite Genre & We'll Predict When Your Favorite Shows Will End
Tell Us Your Favorite Genre & We'll Predict When Your Favorite Shows Will End

In the era of streaming services and binge watching, we’re always looking for the next show that we can watch for hours on end. So when it...

TV Homes Have Dropped By Four Million Since 2009 While U.S. Population Grew By 20 Million
TV Homes Have Dropped By Four Million Since 2009 While U.S. Population Grew By 20 Million

From 2009 to 2019, the US population has swelled by more than 20 million to nearly 330 million.  Over that same period, the number of households...

Football Viewing Guide And Media Consumption Research (2019 Season)
Football Viewing Guide And Media Consumption Research (2019 Season)

NFL and NCAA ratings have bounced around the last few seasons with declines attributed to a variety of reasons such as cord-cutting and the...

Loss Of 'The Office' Could Cost Netflix $935 Million In Annual Subscriptions
Loss Of 'The Office' Could Cost Netflix $935 Million In Annual Subscriptions

NBCUniversal recently announced that the incredibly popular sitcom,  The Office , will be removed from Netflix in 2021 and be put on the...

Millennials Have Commitment Issues With Streaming TV
Millennials Have Commitment Issues With Streaming TV

Consumers have more media choices than ever. Analysis by InMyArea Research shows that millennials are doing more than simply cutting the cord. ...

America's Best And Worst Counties For Homeowner Privacy
America's Best And Worst Counties For Homeowner Privacy

Identity theft starts by associating a name with an address. Local governments can choose whether to make this data available...

About InMyArea.com
Research

Technology changes every day and with it, so does the mind of consumers.

InMyArea Research is composed of industry analysts and data scientists. We conduct studies on internet usage, TV and streaming services viewership and how consumers make decisions when it comes to their home services. We also study internet connectivity, the digital divide and how it impacts students, low-income consumers, rural consumers and veterans.