Editor & Research Analyst
Taylor Shuman is a Research Analyst and Editor for InMyArea Research focusing on media consumption, the world of streaming services, the changing nature of cable TV, and the impacts of TV and film on popular culture. She studied at Chapman University, receiving a B.S. in Business Administration with a Marketing Emphasis and a B.A. in Strategic and Corporate Communication. Her love for writing stems from her English minor. Conducting in-depth research and understanding consumer behavior were intrinsic parts of her education, which has given her a passion for investigating consumer behavior related to TV and film. Taylor’s work has been featured in publications such as Forbes and Healthline.